Ryan wrote this bio in the voice of a Very Prestigious And Prolific Bio Writer, who after months of badgering, begrudgingly said “yes” when Ryan asked him to craft a bio for his personal website. But it’s not some writer, it’s just Ryan writing in another voice because that’s what people do when they write bios. It’s weird and no one talks about it, but here we are. It’s also really long, so he included a TL;DR at the end in case you’re pressed for time.

Ask anyone who has worked with Ryan and they will speak to his speed and versatility as a copywriter. That, and his incessant need to try and bring Megadeth into every conversation. Ask Ryan, and he’ll just tell you he loves to write.

Growing up in Minnesota, Ryan was the kind of kid who always had a novel in his back pocket. Probably the novelization of Virtuosity or Demon Knight or something else that perplexed his teachers and attracted other weirdos. Metal kids, ravers, hip hop nerds, jam band hippies, Ryan ran in all circles, soaking up subcultures and collecting lingo and vernacular, something that would come in handy later.

In college he wrote for the college newspaper and ran a few radio shows before moving to NYC to start a career in the music business, somehow managing to maintain a solid job in digital marketing at Warner Music Group during the lowest point of the industry’s self-inflicted decline. He was in charge of websites like Paramore.net where he blogged tirelessly in various voices and learned community management by managing the fragile egos of passionate emo kids with colorful hair.

After that he jumped to Sony Music, where he worked as a content producer, writing blogs for every artist website across the entire Jive and RCA Records rosters, while community managing, producing exclusive video content and writing email blasts for both labels.

The next step was a jump to agency life, working first as an embedded copywriter/community manager for the fledgling @NikeNYC social media presence. There, he managed the fragile egos of sneakerheads, worked to inspire the New York Athlete via tweets and custom 1:1 copy, and eventually launched the official NikeNYC Instagram channel, pitched initially as a kind of “Humans of New York“ series about New York athletes.

After that it was a completely logical and not at all random pivot to a role as lead copywriter and digital strategist for Hpnotiq. You know, the bright blue liquor from all of those Fabolous videos. There, he made memes, managed the fragile egos of Soundcloud rappers, created fake chatbots, live-tweeted the VMAs with Desus & Mero, helped 2 Chainz’ dog take over the official account and had a handful of enlightening phone conversations with Lil B, The Based God himself.

When he wasn’t doing Hpno, he worked on strategic pitches for Absolut, Google, did some copy for Footaction, shook Gucci Mane’s hand, and stayed up all night on New Years Eve to help launch the official TIMESUP account.

Oh yeah somewhere in there, he found time to co-found a photo booth company that became two different photo apps, which of course involved new adventures in UX copy, email after email, community management, and organic SEO to drive acquisitions.

After exiting his startup, he went freelance, picking up copy work including tech scriptwriting, Jiu Jitsu lifestyle journalism, executive bios and quick-turn social media work for presidential candidates with fragile egos and deep pockets. COVID-19 drove him back to the relative safety of a full-time gig as Director of Social for Team Epiphany, where he manages and edits all social copy and creative work, while providing guidance to his team of nine social media wizards.

In his free time he wanders New York listening to thrash metal, writing fiction, podcasting about rap movies and serving up swift copy for friends and clients. He is ready to bring his experience and expertise to your project no matter how basic or bizarre. Except for pharma. He’s gotta draw the line somewhere.

TL;DR Ryan Warnberg loves writing, can switch tones and styles on a dime, and delivers his copy quickly and professionally. And if you’re confused about the whole “heavy metal logos” motif, he did that because deep in his heart he is a metal kid, aka the nicest and most creative kids in the whole world.